FOR IMMEDIATE RELEASE
VIVA LA ROCK CREATES STRATEGIC PARTNERSHIP FOR SOUTHWEST AIRLINES
Through the Partnership Five Lucky Sweepstakes Winners Will Have The Opportunity To Fly Away on Southwest Airlines to See The Killers Live In Concert
(Los Angeles, CA) – December 22 2008 – Viva la Rock, an experience driven marketing and creative resource agency for global entertainment companies and youth-driven brands, has just launched a new campaign “Fly Away to see The Killers” for Southwest Airlines. As part of the campaign, Southwest Airlines will provide fans an opportunity to enter an online sweepstakes to win an all-expense paid trip to see The Killers live in concert.
The five award winners will fly to see The Killers live in concert in select US markets served by Southwest Airlines including Chicago, Denver, Dallas, Houston and Boston (see schedule below) and stay at the stylish boutique brand Hotel Indigo. Depending on the concert locations, the sweepstakes will begin on Monday, December 20, 2008 and run through Friday, January 23, 2009. For more information and instructions on entering the sweepstakes, please visit www.Southwest.com/thekillersliveinconcert.
“We are always looking for new and exclusive opportunities for fans to connect with our artists and their music,” says Paul Resta, Vice President, Marketing for Island Records. “We’re thrilled about the partnership with Southwest and applaud Viva la Rock for their talent developing innovative marketing programs that truly resonate with fans of The Killers.”
“Music is a passion for so many of our customers and Southwest Airlines is looking forward to treating the winners to The Killers live concerts in a few of our key hubs,” said Michelle Miller, Southwest Airlines’ Assistant Manager of Sports Marketing & Promotions.
“For us, it’s all about providing music fans with an experience that they will never forget,” added Julianne Hintz, Partner and co-founder, Viva la Rock. “The experience of staying at Hotel Indigo, where guests are surrounded by music and inspired design, to flying the friendly skies with Southwest Airlines to see your favorite rock band, as music lovers ourselves, we understand what it will mean for fans as well as brands to forge such a special memory.”
“With respect to brand/artist partnerships, we keep in mind that the pairing must make sense in order to yield a meaningful positive experience,” said Lindsay Harris, Partner and co-founder. “If the pairing seems natural, then there is a much better chance for all parties involved to walk away from the experience with something tangible. This is what we look for in every partnership that we initiate.”
Viva La Rock has quickly established itself as a creative force within the music and entertainment industries through its innovative work with world-class artists, labels and brands. The agency was founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, who have developed and executed countless campaigns focused on connecting artists, labels and movie studio talent with brands, while creating unique, non-traditional, youth-driven campaigns.
For more information about the sweepstakes, please visit www.Southwest.com/thekillersliveinconcert
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About Viva la Rock
Viva la Rock is a Los Angeles based marketing and creative resource agency for entertainment companies and youth-driven brands. Viva la Rock executes non-traditional campaigns that target consumers in niche markets through events, promotions and sponsorship. The agency specializes in brand, music and movie partnerships, custom promotions and content, event booking, sponsorship, idea development and launch and special events. Viva la Rock provides the opportunity and access for brands to establish a direct relationship with record labels, artists and movie studio talent. www.vivalarock.net
About Southwest Airlines
After 37 years of service, Southwest Airlines, the nation’s leading low-fare carrier, continues to differentiate itself from other airlines—offering a reliable product with exemplary Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience. Southwest offers a very comfortable ride with all premium leather seats and plenty of legroom with a young all Boeing 737 fleet. Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest even more convenient and simple. Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities (will begin service to Minneapolis-St. Paul in March 2009) in 32 states. Based in Dallas, Southwest currently operates more than 3,300 flights a day and has more than 35,000 Employees systemwide.
About Hotel Indigo
The newest member of the IHG family, Hotel Indigo is known as the industry's first branded boutique hotel, artfully combining the conveniences and consistencies of a brand hotel with the design cache and service personality of a boutique at an attractive price. Renewal is the soul of Hotel Indigo’s retail-inspired design concept – thoughtful changes that are made throughout the year to keep the hotel fresh. Guestrooms feature signature murals, area rugs, fluffy duvets and slipcovers that will change periodically, while public spaces will be transformed seasonally through changing aromas, music, artwork, murals and directional signage. From relaxed café dining to high-style rooms – Hotel Indigo creates an intriguing, warm and inviting environment for guests. For more information on Hotel Indigo, please visit www.hotelindigo.com.
“Fly Away to see The Killers” Promotional Dates
Location – Magness Arena, Denver Concert Date – Saturday, January 17, 2009
Promotion Dates: Monday, December 22, 2008 – Friday, January 2, 2009
Location – UIC Pavilion, Chicago Concert Date – Tuesday, January 20, 2009
Promotion Dates: Monday, December 22, 2008 – Friday, January 2, 2009
Location – Agganis Arena, Boston Concert Date – Monday, January 26, 2009
Promotion Dates: Monday, December 29, 2008 – Friday, January 9, 2009
Location – Wireless Theater, Houston Concert Date – Monday, February 2, 2009
Promotion Dates: Monday, January 5, 2009 – Friday, January 16, 2009
Location – Nokia Theater, Dallas Concert Date – Wednesday, February 4, 2009
Promotion Dates: Monday, January 12, 2009 – Friday, January 23, 2009
Press Contact
Dwight Harvey
The Rose Group
Dwight@therosegrp.com
310.280.3710
